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No One Else Can Say That! - Comments

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Agreed - the trademark culture is very annoying. But I've seen this label before and, honestly, every single time my eye is drawn directly to the asterisk before the word 'tomatoes' in the 3rd line of the main text.

The asterisk doesn't lead to anywhere else on the label - there's no footnote at the bottom of the label. So, I'm left to wonder about its purpose. Was there supposed to be a footnote, and it was forgotten? Was the copywriter stuck on a modifier -- ripe tomatoes, fresh tomatoes, red tomatoes, American tomatoes -- and put it there as a placeholder?

I need to know!

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Good catch! I hadn't noticed that. The label says: "So, your Heinz® Tomato Ketchup uses only *tomatoes grown from Heinz® seeds." The asterisk does beg the question. -rc

Regarding HFCS: Yes, in chemical language it is a blend of two sugars, glucose and fructose. But "sugar" in common language refers to something that's mainly sucrose. While debate exists about the health effects of HFCS versus sucrose, since they are different substances they clearly CAN have different effects.

HFCS has proven extremely popular in the USA because of economic policies, notably import tariffs on common sugar. By contrast, it's much rarer in the EU, where it's known as "glucose-fructose syrup", due to an EU-wide quota on HFCS production. Products like Heinz Ketchup and Coca-Cola that are sweetened with HFCS in the USA use sugar in the EU.

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In addition to tariffs on table sugar, corn is highly subsidized in the U.S., which makes HFCS (the C stands for corn, after all) a tiny bit cheaper. A fraction of a cent times millions (and sometimes billions) of servings adds up. -rc

I remember a long time ago a certain very humorous news writer had an online newsletter. And he didn't trademark the name and a larger and richer company 'Bogarted' his trade name and managed to make him change the name of his column. I was kind of p-o'ed at them FOR him, and I was merely a reader at the time... Still am. I think he used to work at NASA.

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That wasn't due to my failure to trademark "This Just In", but rather The Big Company put in a trademark registration at about the same time I started the newsletter. I could have fought it, perhaps, but it would have been tough to fight a huge publisher ...who never made use of the trademark, and let it go. -rc

Ben from Australia, please check your facts regarding the 100% beef claim. There is no such company currently or ever registered - try entering the name on the .

Australia has strong enough consumer protection laws to prevent that type of deception too. The ACCC would have jumped on them by now if there was a modicum of truth.

Heinz Ketchup -- grown not made. Um, how do you harvest ketchup off the ketchup plant? Does the plant have udders or do the bottles grow with the ketchup already inside?

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Even they would have to admit that growing the labels in place takes genetic engineering. -rc

love the newsletter, but how can someone who trademarked the phrase, "this is true" even comment on the generic trademark, "grown not made"? "This is True" is as or more generic as a term to describe news as "Grown Not Made" is to describe a condiment derived from a fruit. Again, i'm a fan of what you do, but I have to ask what you think the difference is between your trademarks.

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I can only think you haven't read the essay. I already made it clear I have no trouble with trademarks; my point is in how they're represented and used. Everyone else seems to have gotten it, so I think it's reasonably clear. -rc

That floating asterisk bothered me too. If I recall correctly, on the label on the opposite side of the ketchup bottle, "Grown not made" is followed by an asterisk (compare). This leads me to assume that they're trying to make "Grown not made" apply only to the tomatoes and not to -- say -- the HFCS. But it's awfully unclear, even so, and a strange way of going about it. Could they be dinged for false advertising if the salt or "natural flavoring" (whatever that is!) were "made" instead of being grown?

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Could be, hard to say. I did snap a pic of the front of "my" bottle too, and can confirm it also has that "Grown not made*" bit on front. -rc

I did not note the patent mark, thought it was an asterisk without a follow up explanation. My objection is that ketchup is highly processed. How does anyone call it grown vs manufactured? There is a lot of factory work in that bottle on the table and it irks me when people take liberties with the truth, let alone copywright it. Of course, one does copywright works of fiction....

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I want to clear up a few misconceptions here, because these errors are common: it's a trademark symbol. Trademarks have nothing to do with patents, even though they're administered from the same government agency (the U.S. Patent and Trademark Office). Copyrights -- literally, the right to copy (or to prevent copying, because others don't have that right), is a third concept, totally different, and administered by a different government agency (the Copyright Registrar at the Library of Congress).

Patents protect inventions -- ideas regarding process or engineering. Trademarks protect names and slogans and designs in commerce. Copyright protects the expression of ideas. One cannot copyright fact, but how those facts are expressed (the "wording", if you will) usually can be. -rc

I noticed the High Fructose Corn Syrup which is clearly MADE not Grown (it is not a natural product at all) and which some folks seem to think (and for very good reason) is the Devil's own invention.

There is also:

'uses only "tomatoes grown from Heinz" seeds'

What exactly does that mean? I expect it means tomatoes grown for Heinz, but it doesn't say that. Do these people not employ proof readers?

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My take was that Heinz provides the seeds to growers, saying so as a way to establish quality. I figure something is left out: "in Mexico". -rc

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